.YOU MAY certainly not know it, but various fonts evoke different emotional states. Serif fonts, with tiny strokes by the end of characters, are actually commonly discovered in publications and papers. They appear dependable and authoritative. Sans serif font styles, which are plain, can look present day as well as informal. Graphic uniformity provides visitors a feeling that they understand where they stand up it helps to construct trust fund. When it comes to The Economist, it specifies the hue for our journalism.